Google Analytics - Genius CE & Enterprise

Introduction

Google Analytics serves as an invaluable platform that equips businesses with essential tools to analyze their data comprehensively, all within a single interface. By integrating Google Analytics with your Genius CE or Enterprise instance, you can unlock a wealth of insights that will help you evaluate the effectiveness of your business strategies and plans. This integration allows you to monitor user interactions, track performance metrics, and gain a deeper understanding of how your audience engages with your offerings.

To link Google Analytics to your Genius CE or Enterprise instance, you will need to set up the Google Analytics account beforehand. Currently, we support Google Analytics 4; please keep in mind that Google Analytics UA is not supported.

Setting Up Google Analytics for the Course Catalog*

Within a Genius CE or Enterprise instance, Administrators can link Google Analytics to the Course Catalog Configurations. This feature allows for a more detailed analysis of user engagement within the course catalog, providing valuable insights that can inform future decisions.

To access this configuration, navigate to Administration > System Setup > Catalog Configuration:

Once you are on the Catalog Configuration page, scroll down to the bottom right corner where you will find a field labeled Measurement ID. This is where you will enter your Google Analytics Measurement ID:

If you are unsure of how to locate your Measurement ID, you can click on the "How do I find my Measurement ID?" link. This link will direct you to a helpful page that guides you on finding your Measurement ID:

After you have successfully determined your Measurement ID, you can input it into the designated field within Genius CE or Enterprise. If you decide to turn off this integration at any point, you can remove the Measurement ID from the field to deactivate it.

*Please be aware that this integration is specifically designed for the New Course Catalog experience in Genius CE & Enterprise. For more details about the New Course Catalog, please take a look at our article here.